Crm
Keap vs HubSpot – Small Business CRM & Automation Compared 2025
Keap (formerly Infusionsoft) vs HubSpot for small business marketing automation, CRM, and e-commerce features. Honest 2025 comparison.
Quick Verdict
| Feature | Keap | HubSpot | Winner |
|---|---|---|---|
| Free tier | ❌ No (trial only) | ✅ Yes | HubSpot |
| Starting price | $249/mo (1 user) | $15/mo | HubSpot |
| Built-in payments | ✅ Yes | ✅ Starter+ | Tie |
| Invoice generation | ✅ Yes | ✅ Yes | Tie |
| SMS automation | ✅ Built-in | ❌ Add-on | Keap |
| E-commerce automation | ✅ Strong | ✅ Good | Keap |
| Pipeline management | ✅ Good | ✅ Excellent | HubSpot |
| Learning curve | High | Medium | HubSpot |
| Support | ✅ 24/7 chat + phone | ✅ Business hours | Keap |
Pricing
Keap (annual, includes 1 user — additional users $29/mo each):- Keap Pro: $249/mo (1,500 contacts)
- Keap Max: $329/mo (2,500 contacts)
- Max Classic (former Infusionsoft): $199/mo HubSpot (annual):
- Free: Unlimited users, basic CRM
- Starter: $15/mo
- Professional: $800/mo
- Enterprise: $3,600/mo
- Quote → Invoice → Payment → Follow-up sequences in one workflow
- Appointment booking with automated reminders
- Lead capture forms → immediate personalised follow-up
- Pipeline automation for service delivery (not just sales) SMS: Keap has two-way SMS built into automations without extra cost or third-party integration. Payments: Native Keap Payments (or Stripe/PayPal) — invoices and recurring billing built into the CRM, not bolted on.
- Cost: HubSpot Free covers 80% of Keap's use cases at zero cost
- CRM depth: Pipeline stages, deal tracking, and contact management are more mature
- Marketing tools: Landing pages, ad management, social scheduling all native
- Scalability: HubSpot grows to enterprise; Keap is capped for SMBs
- Talent pool: Far more HubSpot-certified freelancers and agencies available
- You're a service business (coach, consultant, agency, contractor)
- You need SMS + email + payments + automation in one tool
- You process quotes and invoices from the same platform
- You can justify $249+/mo from direct ROI on automation Choose HubSpot if:
- You want to start free and scale
- You're a B2B company with a pure sales pipeline focus
- You need marketing automation but don't need native invoicing
- You want the larger ecosystem and talent pool
Keap is dramatically more expensive, especially for solo operators. The $249/mo entry point is hard to justify unless you're actively monetising every automation dollar.
Where Keap Wins
Small business automation at depth: Keap was built specifically for service businesses (coaches, consultants, agencies, local businesses). Its automation covers:Where HubSpot Wins
Decision Matrix
Choose Keap if:FAQ
Q: Is Keap the same as Infusionsoft?A: Keap is the rebranded version with a simplified UI. Infusionsoft (now Keap Max Classic) is still available for existing users who need the legacy feature set.