Crm
Insightly vs Zoho CRM – Project-Linked CRM Compared 2025
Insightly vs Zoho CRM compared on pricing, project delivery tracking, pipeline features, and best-fit scenarios for service businesses in 2025.
Quick Verdict
| Feature | Insightly | Zoho CRM | Winner |
|---|---|---|---|
| Free plan | ✅ 2 users | ✅ 3 users | Zoho |
| Starting paid price | $29/user/mo | $14/user/mo | Zoho |
| Post-sale project delivery | ✅ Built-in | ❌ Separate app | Insightly |
| Workflow automation | ✅ Professional+ | ✅ All paid tiers | Zoho |
| AI features | ❌ No | ✅ Zia (Enterprise+) | Zoho |
| Email marketing | ✅ Marketing add-on | ✅ Zoho Campaigns | Tie |
| Custom objects | ✅ Enterprise | ✅ Enterprise | Tie |
| Mobile apps | ✅ Good | ✅ Excellent | Zoho |
| Integrations | ✅ 250+ | ✅ 800+ | Zoho |
| Price competitiveness | ❌ Expensive | ✅ Strong | Zoho |
Pricing
Insightly (annual, per user/month):- Free: 2 users (limited records)
- Plus: $29
- Professional: $49
- Enterprise: $99 Zoho CRM (annual, per user/month):
- Free: 3 users
- Standard: $14
- Professional: $23
- Enterprise: $40
- Ultimate: $52
Insightly starts at $29/user — more than double Zoho's Standard tier. For a 10-person team, that's $290/mo vs $140/mo — a $1,800/year difference.
Insightly's Unique Value: CRM-to-Project Handoff
Insightly's signature feature is post-sale project delivery tracking built directly into the CRM. Once a deal closes, you can convert it into a Project within the same platform — with tasks, milestones, pipelines, and team assignments.