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HubSpot vs ActiveCampaign – CRM + Marketing Automation Compared 2025

HubSpot vs ActiveCampaign for marketing automation, email, CRM, and pricing. Which platform grows better with your business?

Quick Verdict

FeatureHubSpotActiveCampaignWinner
Free CRM✅ Unlimited contacts✅ Limited (trial)HubSpot
Starting price (paid)$15/mo (Starter)$15/mo (Starter)Tie
Email automation depth✅ Strong✅ Best-in-classActiveCampaign
CRM depth✅ Excellent✅ GoodHubSpot
Landing pages✅ All tiers✅ Plus+HubSpot
SMS marketing❌ Add-on✅ Built-inActiveCampaign
Lead scoring✅ Pro+✅ Plus+Tie
Predictive sending❌ No✅ YesActiveCampaign
Reporting✅ Excellent✅ GoodHubSpot

Pricing

HubSpot (annual):
  • Free: unlimited contacts, basic CRM
  • Starter (Marketing + CRM): $15/mo (1,000 contacts)
  • Professional: $800/mo (2,000 contacts)
  • Enterprise: $3,600/mo (10,000 contacts)

    • Note: HubSpot prices scale steeply with contact count. At 25,000 contacts, Professional jumps to ~$1,600/mo.

    ActiveCampaign (annual):
  • Starter: $15/mo (1,000 contacts)
  • Plus: $49/mo (1,000 contacts)
  • Professional: $79/mo (1,000 contacts)
  • Enterprise: $145/mo (1,000 contacts)

    • ActiveCampaign also scales by contacts but more gently. At 25,000 contacts, Professional is ~$286/mo vs HubSpot's $1,600+.